Warner Bros Games
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The Challenge

For the Warner Bros. Games tradeshow initiative in 2018 we were asked to design and execute a consumer engagement at FanExpo in Toronto. The objective was to “reinvent” the experience from previous years, expanding the engagement level, aligning with upcoming game title launches and re-focusing the consumer facing branding.

Solution

We designed the booth experience is a 40x50 footprint showcasing new game titles including Hitman 2 and LEGO DC Supervillains.  The booth included 13 game demonstration kiosks and a video wall displaying trailers of upcoming WB Game titles and Warner Bros. movies.

Featured in the booth was the Northern Arena Elite Circuit Finals for the Injustice Pro Series (the largest Injustice e-sports tournament in the world) which drew fans in attendance and was viewed by 5,000 viewers via live stream.

Extending the Hitman 2 experience, we executed a media “takeover” at FanExpo; in addition incorporated an airbrush tattoo station in the booth where fans could apply a barcode tattoo on the back of their neck/head akin to Agent 47 from the game.  Fans were encouraged to head over to the EB Games store to pre-order Hitman 2, scanning their barcode to receive a gift with purchase.

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