PepsiCo
T
h
e
 
C
h
e
e
t
o
s
 
M
u
s
e
u
m

The Challenge

We brought the Cheetos Museum to Canada creating an experience for families to have mischievous fun together and discovering “What do you see in your Cheetos.”. The goal was to inspire creativity and drive Canadians to the Cheetos Museum online contest.

Solution

Over Mother’s Day weekend, the Cheetos Museum was hosted at the Ontario Science Centre. We created various interactive activities to engage and excite families with children. The Cheetos Museum was a space where parents and kids could enjoy playtime and have fun together.

A Cheetos search station was set up for “shape searching”, where consumers could try to find a potentially winning Cheetos shape. Traditional museum pedestals were custom built to display curated Cheetos Crunchy shapes to inspire creativity.  Cheetos Mini Cam was designed to emulate a miniature museum for consumers to snap a photo of their unique shape and share on their own social network. Swings were custom built to create a moment for parents and children to enjoy together. A lifesize Chester the Cheetah was built entirely out of Cheetos for a photo opportunity along with a printed picture.

The engagements were positive and photo-worthy which drove social sharing and contest entries.

Top Picks