Spotify
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The Challenge

The client ask was to launch Spotify in the Canadian market.  Sponsoring festival events across the country, we focused on engaging consumers to create awareness, sign people up for Spotify (both Free and Premium), and have a great time with the brand!

Solution

We developed a highly engaging, memorable activation featuring a customized photo booth with a DuoTone photo app.  Consumers could take their photo in various colour combinations which aligned to the Spotify brand.  They were then able to answer a series of personalized questions to suit their mood and favourite music genre - this created an algorithm which generated a customized sharable playlist which was emailed to them.  After each photo was taken, it was displayed on a 70” monitor mounted on the back of the photobooth.  The photo also became their personal profile photo for their own Spotify music list.

The outdoor tented activation included a custom music listening lounge and charging counter where consumers could relax and listen to Spotify and festival derived playlists (curated based on the specific event); all while charging their phones.  Adding to the consumer experience, we built a custom Plinko game in the shape of a guitar to play off the music theme allowing consumer to win branded Spotify branded merchandise; and designed a Spotify marquee sign to highlight the activation at night.

The program activated in various markets across Canada including Vancouver, Montreal, Calgary, and Toronto.

Quaker Oat Lodge