We developed a highly engaging, memorable activation featuring a customized photo booth with a DuoTone photo app.  Consumers could take their photo in various colour combinations which aligned to the Spotify brand.  They were then able to answer a series of personalized questions to suit their mood and favourite music genre - this created an algorithm which generated a customized sharable playlist which was emailed to them.  After each photo was taken, it was displayed on a 70” monitor mounted on the back of the photobooth.  The photo also became their personal profile photo for their own Spotify music list.

The outdoor tented activation included a custom music listening lounge and charging counter where consumers could relax and listen to Spotify and festival derived playlists (curated based on the specific event); all while charging their phones.  Adding to the consumer experience, we built a custom Plinko game in the shape of a guitar to play off the music theme allowing consumer to win branded Spotify branded merchandise; and designed a Spotify marquee sign to highlight the activation at night.

The program activated in various markets across Canada including Vancouver, Montreal, Calgary, and Toronto.