Shoppers Drug Mart
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The Challenge

The ask was to create a memorable experience generating buzz, excitement and shareable content ultimately driving to store for purchase – educating consumers on products in a fun, engaging way leading them to try/buy; positioning Shoppers Drug Mart as THE destination for ‘new’ products.

Solution

The Shoppers Drug Mart Innovation Lab encouraged consumers to engage with new products through direct interaction trials by answering a targeted Lifestyle Quiz. The new personal care products were delivered in a unique, innovative and futuristic way.

Upon arrival, consumers were greeted by an Innovation Ambassador who asked them to complete a digital quiz answering multiple choice lifestyle and personal care questions. Through an algorithm, the Innovation Quiz generated four products that uniquely benefited each consumer. The recommended full-size products were then delivered to down a custom conveyor belt to the consumer, inside a personalized reusable.  Innovation Ambassadors were able to demonstrate the products delivering their benefit message and provided a text code for a bonus offer to drive them in-store.

To further sustain the overall reach of the program we partnered with six influencers to share original social and blog content promoting the activation in advance of and during the event. Instagram stories of each influencer at the event and a follow-up blog post to announce the contest winners and new products.

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