We created the Quaker Oat Lodge at Big White Ski Resort in Kelowna, BC over the Family Day long weekend. The #QuakerOatLodge consisted of a 40ft dome installed at the base of the busiest chair lift on the mountain, with the interior designed to resemble a rustic lodge café. The Oat Lodge allowed families to enjoy Quaker oats in a fun environment and experience the versatility of the product while refueling them and warming them up, so they could spend more time together outside. Consumers were given the choice between 4 pre-fixed menu options including sweet and savory combinations, or could opt to customize their oatmeal from a list of 13 toppings.
Before leaving the Oat Lodge, families received Quaker Chewy Super Grains and Harvest granola bars, ticket wickets with Quaker ski lift stickers, and could take a family photo in front of a branded fireplace backdrop.