PepsiCo
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The Challenge

We were tasked by Quaker Oats to design a unique consumer experience to celebrate Quaker Oats and share family moments. The objective of the program was to create a foodie experience.  Research showcased that getting outside and enjoying activities in the snow is quintessentially Canadian and the cold winter weather doesn’t stop families from heading into the cold to spend time together.  Our goal was to bring the warmth of Quaker to Canadian families, so they could enjoy more time together outside.

Solution

We created the Quaker Oat Lodge at Big White Ski Resort in Kelowna, BC over the Family Day long weekend. The #QuakerOatLodge consisted of a 40ft dome installed at the base of the busiest chair lift on the mountain, with the interior designed to resemble a rustic lodge café. The Oat Lodge allowed families to enjoy Quaker oats in a fun environment and experience the versatility of the product while refueling them and warming them up, so they could spend more time together outside. Consumers were given the choice between 4 pre-fixed menu options including sweet and savory combinations, or could opt to customize their oatmeal from a list of 13 toppings.

 Before leaving the Oat Lodge, families received Quaker Chewy Super Grains and Harvest granola bars, ticket wickets with Quaker ski lift stickers, and could take a family photo in front of a branded fireplace backdrop.

The Cheetos Museum